Old Bulova Watches Value: A Comprehensive Guide to Vintage Timepiece Valuation

Introduction to Vintage Bulova Watches

Bulova watches have been a symbol of American watchmaking excellence since the company’s founding in 1875. With a rich history spanning nearly 150 years, vintage Bulova timepieces have become highly sought-after collectibles. Whether you’ve inherited an old Bulova watch or are considering adding one to your collection, understanding the value of these classic timepieces is essential.

In this comprehensive guide, we’ll explore the factors that influence old Bulova watches’ value, how to identify different models and eras, and provide insights into current market prices. From the innovative Accutron to elegant mid-century designs, we’ll help you navigate the world of vintage Bulova watches with confidence.

Founded by Joseph Bulova, a Bohemian immigrant, the Bulova Watch Company began as a small jewelry store in New York City. The company quickly established itself as an innovative force in timekeeping, introducing standardized production techniques and pioneering advertising strategies that revolutionized the American watch industry.

Joseph Bulova establishes the J. Bulova Company in New York City.

Bulova begins manufacturing and selling pocket watches and introduces its first line of men's wristwatches.

Bulova broadcasts the first national radio commercial with the famous "At the tone, it's..." tagline.

Bulova airs the world's first television commercial, a simple image of a watch and the phrase "America runs on Bulova time."

Bulova revolutionizes the watch industry with the Accutron, the world's first fully electronic watch.

The Loews Corporation acquires Bulova, beginning a series of ownership changes.

Bulova’s commitment to innovation led to several industry milestones, including the first fully electronic watch—the Accutron—which used a tuning fork mechanism instead of traditional balance wheels. This revolutionary technology offered unprecedented accuracy and became the foundation for modern quartz movements.

One of the most challenging aspects of valuing vintage Bulova watches is proper identification. Unlike some luxury brands, Bulova produced a wide range of models at various price points, making identification more complex. Here’s how to determine what Bulova model you have:

Case Markings and Serial Numbers

Most vintage Bulova watches have markings on the caseback that can help with identification:

1. Brand Name: “Bulova” should be clearly marked on the dial, movement, or case
2. Model Name: Some models have specific names (like “Ambassador” or “President”) engraved on the case
3. Case Material: Look for markings like “10K GF” (gold-filled), “SST” (stainless steel), or “14K” (solid gold)
4. Serial Numbers: Found inside the case back, sometimes alongside date codes

The Bulova Date Code System

Bulova used a unique dating system from 1950 to around 2009, consisting of a letter and a number:

• The Letter: Represents the decade (L=1950s, M=1960s, N=1970s, etc.)
• The Number: Indicates the year within that decade

For example, a code of “M7” would indicate 1967, while “N3” would mean 1973.

Movement Identification

Bulova watches contain various movements depending on the era:

• 1940s-1950s: Primarily manual-wind movements
• 1960s: Introduction of the Accutron tuning fork movement
• 1970s-1980s: Mix of automatic, Accutron, and early quartz movements

For more detailed identification help, the My Bulova website maintains an extensive database of vintage Bulova models that can be searched by characteristics or date codes.

While Bulova produced millions of watches during the 20th century, some models stand out for their historical significance, innovative technology, or distinctive design. These watches typically command the highest prices in today’s collector market.

Bulova Accutron Models

The Accutron series, introduced in 1960, represents Bulova’s most significant technological achievement. These watches used a revolutionary tuning fork mechanism that hummed at 360Hz and provided accuracy to within one minute per month—unprecedented at the time.

The Bulova Accutron Spaceview is particularly sought after due to its distinctive design that exposed the tuning fork mechanism. Originally created as a display model for jewelers, consumer demand led Bulova to release it as a production model.

Art Deco Models (1920s-1940s)

Bulova’s Art Deco watches from the pre-WWII era feature distinctive geometric designs that typify the period. These often came in gold-filled cases with unique shapes like rectangular, tonneau (barrel), or stepped cases.

Military and Special Issue Watches

Watches produced for military use or with historical significance often carry premium values:

• WWII Military Issue: Watches produced for the American military during WWII
• A-15 Pilot Watch: Specialized aviation timepiece with multiple timing functions
• Bulova Chronograph 23: Vintage chronograph with the caliber 23 movement

Ladies’ Fine Jewelry Watches

Bulova produced many ladies’ watches that were designed as jewelry pieces, often featuring diamonds, unique case shapes, and elaborate bracelets. The “Lady Bulova” and high-end diamond watches from the 1950s-1970s can command premium prices, especially in solid gold cases.

When determining the value of a vintage Bulova watch, several key factors come into play:

Condition

The condition of a vintage Bulova watch is perhaps the most significant factor affecting its value:

• Mint/New Old Stock (NOS): Unworn watches with original packaging can sell for 2-3 times the value of a similar watch in merely “excellent” condition
• Excellent: Shows minimal wear with all functions working perfectly
• Good: Shows normal signs of use but functionally sound
• Fair/Poor: Significant wear, damage, or non-functioning elements can reduce value by 50-70%

Original parts are highly valued by collectors. Replacement dials, hands, crowns, or movements can significantly diminish a watch’s value.

Rarity and Historical Significance

Limited production models, historically significant pieces, or watches with unusual features naturally command higher prices:

• Limited Editions: Special anniversary or commemorative models
• Prototype or Experimental Models: Watches that never went into full production
• Historically Significant Models: First of a kind or technological breakthroughs

Materials

The materials used in construction significantly impact value:

1. Solid Gold: 14K or 18K gold cases are most valuable
2. Gold-Filled: Less valuable than solid gold but more desirable than gold-plated
3. Stainless Steel: Durable and increasingly collectible, especially for sports models
4. Gold-Plated: Generally the least valuable case material

Completeness

Original boxes, papers, warranty certificates, and accessories can add 20-30% to a watch’s value. For very rare models, original documentation can sometimes double the value.

Working Condition

For Accutron models in particular, the functioning of the tuning fork movement is crucial to value. A non-working Accutron may be worth only 30-40% of a working example, as repairs can be costly and parts increasingly difficult to source.

1940s Bulova Watches

Post-war Bulova watches from the 1940s feature:

• Classic round cases with some rectangular models
• Primarily manual-wind movements
• Art Deco influenced designs transitioning to mid-century aesthetic

1950s Bulova Watches

The 1950s saw Bulova expand its range with:

• Introduction of self-winding movements
• Distinctive mid-century modern styling
• Increased popularity of waterproof models
• Expansion of the ladies’ jewelry watch line

According to vintage watch experts on JustAnswer, 1950s Bulova watches in excellent working condition typically range from $200-$500 for standard models, with rare or solid gold examples commanding significantly more.

1960s Bulova Watches

The 1960s represent Bulova’s technological peak with:

• Introduction of the revolutionary Accutron in 1960
• Increased variety of case shapes and styles
• Space Age-influenced designs
• Watches used by NASA in space missions

The Accutron models from this era are among the most collectible vintage Bulova watches. According to WatchCharts, working Accutron watches from the 1960s in good condition typically start around $500, with rare variants like the Spaceview commanding $1,200 or more.

1970s Bulova Watches

The 1970s brought significant changes to Bulova’s lineup:

• Continued production of Accutron models
• Introduction of quartz technology
• Bold case designs reflecting 1970s aesthetics
• Increased competition from Japanese manufacturers

Values for 1970s Bulova watches vary widely, with standard quartz models typically worth $100-$300, while special Accutron models from this period can still command $500-$1,000 depending on rarity and condition.

Whether you’re looking to purchase a vintage Bulova or sell one from your collection, choosing the right marketplace can significantly impact the price and experience.

Best Places to Buy Vintage Bulova Watches

1. Specialized Vintage Watch Retailers

   • The Watch Preserve: Curated selection of restored vintage Bulova watches
   • Empress.cc: Specializes in vintage ladies’ models

2. Online Marketplaces

   • eBay: Largest selection but requires careful authentication
   • 1stDibs: Higher-end vintage watches with dealer guarantees
   • Chrono24: Specializes in watches with buyer protection

3. Auction Houses

   • Bidsquare: Online auctions featuring authenticated vintage watches
   • Heritage Auctions and Christie’s: For rare, high-value models

Best Places to Sell Vintage Bulova Watches

1. Direct to Collectors

   • Watch forums like WatchUSeek or Omega Forums (which have vintage sections)
   • Social media groups dedicated to vintage watches

2. Consignment

   • Vintage watch specialists who take a commission but handle authentication and finding buyers
   • Auction houses for particularly valuable or rare models

3. Online Marketplaces

   • eBay remains the largest marketplace, though fees can be significant
   • Chrono24 focuses on watch enthusiasts specifically

According to discussions on Reddit, private sales between collectors often yield the best prices, though they require more effort to find the right buyer.

The most comprehensive database of vintage Bulova watches with dating information, model identification, and a collector forum.

Up-to-date price tracking for various Bulova models with historical price trends and current market values.

Detailed information on the most collectible Bulova watches with historical context and valuation guidance.

Comprehensive guide to determining Bulova watch values with detailed explanations of various models and eras.

Official Bulova company history and archive information directly from the manufacturer.

Active marketplace with recently sold items providing current market values for various Bulova models.

With the increasing value of vintage watches, the market has seen a rise in counterfeit and misrepresented Bulova watches. Here’s how to authenticate a vintage Bulova:

Watch for Red Flags

1. “Franken-watches”: Pieces assembled from parts of different watches
2. Refinished dials: Original dial patina replaced with new finish
3. Replacement hands: Non-original hands that don’t match the period
4. Incorrect movements: Movement serial numbers that don’t match the case era
5. Fictitious models: Models that never existed in Bulova’s catalog

Verification Techniques

• Cross-reference with catalogs: Check period catalogs to confirm the model existed
• Consult expert resources: Use specialized forums like MyBulova.com
• Examine the movement: Bulova movements should have appropriate markings
• Verify the date code: Ensure it matches the style and features of the watch
• Check case hallmarks: Gold content markings should be appropriate for the era

For valuable pieces, consider getting an appraisal from a certified watchmaker who specializes in vintage timepieces.

Vintage Bulova watches require special care to maintain their value and functionality:

Service Recommendations

• Regular servicing: Mechanical watches should be serviced every 3-5 years
• Specialized repair: Seek watchmakers with specific experience in vintage Bulova models
• Accutron expertise: Tuning fork movements require specialized knowledge and tools
• Original parts: When possible, use new old stock (NOS) Bulova parts

Preservation Tips

• Avoid water exposure: Even “waterproof” vintage models may have compromised seals
• Store properly: Keep watches in a cool, dry place away from magnetic fields
• Winding practices: For manual watches, wind at approximately the same time daily
• Crystal care: Consider preserving original acrylic crystals rather than replacing with modern materials

Finding Service Providers

• Independent watchmakers with vintage watch experience (often found through collector forums)
• Specialist repair services that focus on Accutron and vintage electronic watches
• Bulova’s heritage service for particularly valuable or significant models

Proper maintenance not only preserves functionality but can significantly impact resale value. A recently serviced watch with documentation of the work performed will typically command a premium over an identical unserviced example.

For Bulova watches made between 1950 and 2009, look for a two-character date code usually found on the case back or inside the case. The first character (a letter) represents the decade: L=1950s, M=1960s, N=1970s, P=1980s, etc. The second character (a number) indicates the specific year within that decade. For example, "M7" would indicate 1967.

For watches made before 1950, you'll need to identify the model and compare it to historical catalogs and advertisements. The [MyBulova](https://www.mybulova.com/) website maintains an extensive database that can help with dating.

Yes, Bulova watches can be valuable, though values vary widely based on model, age, condition, and materials. According to [WatchCharts](https://watchcharts.com/watches/brand/bulova), the average price for Bulova watches is around $200, but vintage models can range from as little as $23 for basic models in poor condition to over $1,000 for rare or solid gold pieces.

The most valuable vintage Bulova watches include:
- Rare Accutron models (especially Spaceviews and Astronauts)
- Limited edition or commemorative pieces
- Solid gold watches from the 1940s-1960s
- Military-issue watches
- Watches with historical significance

Yes, pawn shops will often purchase vintage Bulova watches, but typically at significantly below market value. According to [Times Ticking](https://www.timesticking.com/types-of-watches-can-you-pawn-and-does-it-depend-on-the-brand/), mid-range brands like Bulova are commonly accepted by pawnbrokers, but they generally offer only 30-60% of the retail value.

For maximum value, consider selling through specialized watch retailers, auction houses, or directly to collectors instead of pawn shops. These avenues typically provide closer to full market value for your timepiece.

The Bulova Accutron Astronaut models from the 1960s are among the most valuable, especially those with confirmed NASA or military provenance. These can sell for $3,000-$5,000 in excellent condition. The Accutron Spaceview is another highly sought-after model, with prices typically ranging from $800-$2,500 depending on condition and variant.

For non-Accutron watches, early solid gold models from the 1920s-1940s in excellent condition can command $2,000-$4,000, particularly those with unusual case shapes or complications.

Unlike some watch manufacturers, Bulova doesn't maintain a public database that allows value lookup by serial number. However, the serial number and case markings can help identify the model and production date, which are crucial for valuation.

To determine value:
1. Identify your watch's date code and model name/number
2. Search for comparable sales on sites like eBay (sold listings), WatchCharts, or auction results
3. Consider condition, originality, and whether you have box and papers
4. For valuable pieces, consult with a professional appraiser who specializes in vintage watches

Vintage women's Bulova watches derive value from several factors:

- Materials (solid gold or platinum cases are most valuable)
- Gemstones (diamond-set models command premiums)
- Design (unique or artistic case shapes from Art Deco or Mid-Century periods)
- Completeness (original bracelets significantly increase value)
- Condition (original dials without refinishing are preferred)

According to listings on [Empress.cc](https://empress.cc/collections/bulova-vintage-watches), women's vintage Bulova watches typically range from $48 for basic models to $389 or more for premium examples like the 1928 "Lady Lindy" Art Deco model.

Servicing costs vary depending on the type of movement and complexity:

- Standard mechanical movements: $200-$350
- Chronograph movements: $400-$650
- Accutron tuning fork movements: $300-$500 (specialized service)

These prices typically include cleaning, lubrication, adjustment, and basic parts replacement. Additional costs may apply for case polishing, crystal replacement, or significant repairs. Using a watchmaker who specializes in vintage Bulova models is recommended, especially for Accutron models which require specific expertise.

Yes, certain 1970s Bulova watches are collectible, though generally less so than their 1950s-1960s counterparts. The most collectible 1970s models include:

- Later Accutron models (before the line was discontinued)
- Early LED and LCD electronic watches
- Distinctive cushion-case designs typical of the era
- Military-issue models
- Solid gold examples, particularly with integrated bracelets

According to vintage watch dealers, 1970s Bulova models typically range from $100-$500, with exceptional examples commanding higher prices.

Conclusion: Investing in Vintage Bulova Watches

Vintage Bulova watches represent not just timepieces but pieces of American horological history. While not typically considered investment-grade watches like certain Rolex or Patek Philippe models, select Bulova pieces—particularly Accutrons, solid gold models, and rare variants—have shown steady appreciation over the years.

For collectors, the relatively accessible price points of many vintage Bulova models make them an excellent entry point into serious watch collecting. Their historical significance, diverse designs spanning multiple eras, and the groundbreaking technology of the Accutron line ensure continued interest among enthusiasts.

Whether you’re inheriting a family timepiece, starting a collection, or considering the purchase of a vintage Bulova, understanding the factors that influence value will help you make informed decisions. By focusing on condition, originality, and the historical context of each piece, you can better appreciate these fascinating timepieces that truly represent a golden age of American watchmaking.

Remember that beyond monetary value, these watches carry historical and personal significance that often transcends their market price. A watch that tells the story of an era—or of your own family history—holds a value that can’t be measured in dollars alone.