Vintage Coca-Cola Tray Values: Collecting Guide & Price Information
Discover the value of old Coca-Cola trays from various decades. Learn about authentication, pricing factors, and where to buy and sell these iconic collectibles.
By Appraisily TeamLast updated July 29, 2024
Vintage Coca-Cola serving trays have become iconic pieces of Americana that combine advertising history with beautiful artwork. These nostalgic collectibles span more than a century of Coca-Cola marketing and vary significantly in both design and value. Whether you’ve discovered an old tray in your attic or are actively building a collection, understanding what makes these trays valuable can help you make informed decisions about buying, selling, or preserving these pieces of advertising history.
<span>The History of Coca-Cola Serving Trays</span>
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<div class="section-header__body">Tracing the evolution of Coca-Cola serving trays reveals a fascinating journey through American advertising history and explains why these items are so highly prized by collectors today.</div>
The story of Coca-Cola trays began in the late 19th century when the company started distributing them to soda fountains and retail establishments. These trays served a dual purpose: functional serving pieces and eye-catching advertisements.
Evolution of Coca-Cola Serving Trays
1897
First Coca-Cola Trays
Coca-Cola began producing round serving trays, marking the beginning of what would become a highly collectible line of advertising items.
1905
Transition to Oval Trays
The round tray design was phased out in favor of oval-shaped trays, which became increasingly popular with soda fountains.
1910
Introduction of Rectangular Trays
The rectangular tray measuring 13¼ inches by 10½ inches debuted and would eventually become the standard format for decades to come.
1920s-1930s
Golden Age of Trays
This period saw some of the most artistic and now valuable designs, featuring the iconic "Coca-Cola girls" that defined the brand's aesthetic.
1950s-1970s
Modern Era Trays
Production continued with updated graphics reflecting changing American culture, with many featuring seasonal themes and updated branding.
1970s-Present
Reproductions and Commemoratives
Coca-Cola authorized reproductions of classic designs, while also producing new commemorative trays that appeal to modern collectors.
The artistic evolution of these trays parallels American cultural changes throughout the 20th century. Early trays featured Victorian-style imagery, while the 1920s brought the famous “flapper girl” aesthetic. By the 1950s, the illustrations reflected post-war American optimism with bright colors and casual scenes of enjoyment.
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<span>Value Factors for Vintage Coca-Cola Trays</span>
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<div class="section-header__body">Multiple factors determine the market value of vintage Coca-Cola trays, from age and condition to rarity and historical significance.</div>
When assessing the value of a Coca-Cola tray, collectors and appraisers consider these key factors:
Key Value Determinants
Age and Era
Generally, older trays command higher prices, with pre-1920 examples being particularly valuable. Trays from the 1897-1910 period represent the earliest examples and often fetch premium prices. The 1920s-1940s trays are highly sought after for their artistic merit, while those from the 1950s-1970s are more affordable entry points for collectors.
Condition
Condition significantly impacts value, with mint or near-mint trays commanding substantial premiums over those with damage.
Condition Assessment for Coca-Cola Trays
Check applicable items to gauge your tray's condition
No scratches, dents, or surface damage
Original paint and colors are bright and unfaded
No rust spots or corrosion
Corners and edges are sharp and unworn
Original manufacturer markings intact
No repairs or restoration work
Rarity
Some trays were produced in limited quantities or for specific regions, making them harder to find today. Prototype trays or those with production errors can be extremely valuable to serious collectors.
Artistic Appeal
Trays featuring the famous “Coca-Cola girls” or particularly striking artwork often command higher prices. The work of notable illustrators like Hamilton King and Fred Mizen can increase value substantially.
Authenticity
Original vintage trays are worth significantly more than reproductions or commemorative editions. Learning to distinguish authentic pieces from later reproductions is essential for collectors.
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<span>Price Guide by Era</span>
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<div class="section-header__body">Market values vary widely based on the production period, with certain eras commanding substantial premiums over others.</div>
This price guide provides general ranges based on current market trends. Individual trays may sell for more or less depending on the specific factors outlined above.
Coca-Cola Tray Market Values by Era
Average price ranges for trays in good to excellent condition (as of 2024)
Category
Price
Notes
1897-1910 (Early Round & Oval)
$800-$5,000+
Extremely rare; high collector demand
1910-1920s Rectangular
$400-$2,000
Highly sought-after; distinctive artwork
1930s-1940s
$200-$900
Classic designs; more available
1950s "Thirst Knows No Season"
$75-$200
Popular mid-century design
1960s-1970s
$20-$150
More common; good entry-level collectibles
Reproductions & Commemoratives
$10-$50
Mass-produced; minimal appreciation
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Notable Auction Results
Some exceptional Coca-Cola trays have achieved remarkable prices at auction, demonstrating the high-end market potential for rare pieces:
Notable Coca-Cola Tray Auction Sales
Exceptional tray specimens and their realized prices
Item
Price
Date
Auction House
1901 Coca-Cola Serving Tray
$1,155
2023
Antique Advertising Auction
1903 Coca-Cola Tip Tray
$915
2023
Antique Advertising
1905 Coca-Cola Art Plate
$138
2022
Specialized Collector Auction
Rare 1920s "Flapper Girl" Tray
$1,800
2021
Heritage Auctions
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<span>How to Identify Authentic Coca-Cola Trays</span>
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<div class="section-header__body">Learning to distinguish original vintage trays from reproductions is crucial for collectors and sellers alike.</div>
With the popularity of Coca-Cola collectibles, the market has seen numerous reproductions and replicas. Here’s how to identify authentic vintage trays:
Manufacturer Markings
Original Coca-Cola trays typically include manufacturer information on the back or along the rim. Common manufacturers include:
American Art Works (AAW)
The Coca-Cola Bottling Company
Tray Manufacturing Co.
Metal Packaging Corporation
Authentic early trays will show appropriate age-related wear on these markings.
Construction and Materials
Authentic vintage trays have specific construction characteristics:
Pre-1940s trays typically have a metal rolled rim with a seam
Older trays have a heavier feel than modern reproductions
Original trays may show appropriate aging of the metal, while reproductions often use artificially distressed surfaces
Copyright Dates and Coca-Cola Logo
The Coca-Cola trademark and copyright information can help date a tray:
Check for copyright dates that match the purported age of the tray
The Coca-Cola script logo changed slightly over the decades
“Trade-mark Registered” text appears in specific formats during different eras
Common Reproductions to Watch For
Many 1970s reproduction trays are now collectible in their own right but should not be misrepresented as originals:
1970s reproductions of the 1927 “Flapper Girl” tray
The “Victorian Lady” (girl in white dress) reproduction series
“Thirst Knows No Season” reproduction trays from the 1970s-1990s
The Martin Guide to Vintage Coca-Cola Memorabilia (available at earlycoke.com) provides excellent side-by-side comparisons of original trays and reproductions, which is invaluable for collectors.
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<span>Where to Buy and Sell Vintage Coca-Cola Trays</span>
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<div class="section-header__body">Numerous marketplaces specialize in Coca-Cola collectibles, each offering different advantages for buyers and sellers.</div>
Online Marketplaces
Popular online platforms for Coca-Cola tray transactions include:
eBay: The largest marketplace for Coca-Cola collectibles with extensive listings. Browse listings here.
Etsy: Features both vintage authentic trays and artistic reproductions. Explore Etsy’s selection.
Poshmark: Increasingly featuring vintage home decor including Coca-Cola items. Check current listings.
Specialized Dealers and Auctions
For higher-end trays, consider these options:
Antique Advertising: Specialized dealer in Coca-Cola memorabilia with authenticated pieces. Visit their collection.
Collector Shows: Coca-Cola Collectors Club conventions and antique advertising shows feature vendor areas with expertly authenticated items.
Auction Houses: For rare and valuable trays, established auction houses provide authentication and wider buyer reach.
Authentication and Appraisal Services
Before buying or selling valuable trays, consider these resources:
Just Answer Appraisals: Offers expert opinions on Coca-Cola tray values. Get an appraisal.
Coca-Cola Collectors Club: Members can access expert knowledge from long-time collectors.
Specialized Appraisers: Some antique dealers specialize in advertising memorabilia and offer authentication services.
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<span>Caring for Your Coca-Cola Tray Collection</span>
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<div class="section-header__body">Proper preservation techniques will help maintain both the condition and value of vintage trays.</div>
Display Considerations
Avoid Direct Sunlight: UV rays can fade the vibrant colors that make these trays valuable
Wall Mounting: Use proper display hangers designed for metal trays to avoid stress
Rotation: Consider rotating displayed trays to minimize light exposure for any single piece
Cleaning and Maintenance
Improper cleaning can significantly reduce value. Follow these guidelines:
Gentle Dusting: Use a soft, lint-free cloth for regular dusting
Avoid Harsh Chemicals: Never use abrasive cleaners or metal polishes
Minimal Intervention: For valuable trays, less cleaning is often better—patina can be desirable
Professional Restoration: For valuable trays in poor condition, consult a professional conservator
Storage Solutions
For trays not on display:
Acid-Free Materials: Use acid-free tissue or cloth to separate stacked trays
Climate Control: Store in areas with stable temperature and humidity
Vertical Storage: When possible, store trays vertically rather than stacked to avoid pressure damage
Common Questions About Coca-Cola Tray Values
How can I tell if my Coca-Cola tray is an original or reproduction?
To determine authenticity, examine the manufacturer markings on the back, check the construction details like the rim and weight, and verify copyright dates. Original trays typically have a rolled metal edge with a visible seam, while reproductions often have a smoother finish. The Martin Guide to Vintage Coca-Cola Memorabilia (available at earlycoke.com) offers excellent side-by-side comparisons to help identify authentic trays.
What is the value of a 1950s 'Thirst Knows No Season' Coca-Cola tray?
According to expert appraisals, a genuine 1950s "Thirst Knows No Season" Coca-Cola tray in good condition typically values between $75-$80. However, if it's in excellent or mint condition, the value can increase to $100-$150. Note that reproductions of this design were made in the 1970s and typically sell for $15-$30.
Are 1970s Coca-Cola trays worth anything?
Yes, 1970s Coca-Cola trays do have collectible value, though generally less than earlier examples. These trays typically sell for $20-$150 depending on design and condition. Some 1970s trays were reproductions of earlier designs, while others were new designs for that era. The 1973 set of oval reproduction trays has become collectible in its own right, often selling for $20-$50 per tray.
What is the most valuable Coca-Cola tray ever sold?
The most valuable Coca-Cola trays tend to be the earliest examples from 1897-1905. A rare 1897 round tray in exceptional condition sold at auction for over $13,000 in 2011. Victorian-era trays with the early Coca-Cola girl imagery in mint condition can fetch $5,000-$10,000 at specialized auctions when authenticated by experts.
Should I clean my vintage Coca-Cola tray before selling it?
Generally, it's best to avoid cleaning vintage Coca-Cola trays before selling them. Improper cleaning can damage the original finish and significantly reduce value. If the tray is simply dusty, a gentle wipe with a soft, dry cloth is sufficient. For valuable or rare trays, consult with a professional conservator before attempting any cleaning or restoration.
How did Coca-Cola use these trays historically?
Beginning in 1897, Coca-Cola distributed serving trays to soda fountains and retail establishments as both functional items and advertisements. They were used to serve Coca-Cola drinks to customers, creating a branded experience. These trays were given to vendors who sold high volumes of Coca-Cola products, making them effective marketing tools that have now become valuable collectibles representing American advertising history.
Conclusion: Building a Valuable Coca-Cola Tray Collection
Vintage Coca-Cola trays represent a fascinating intersection of advertising history, American pop culture, and collectible art. Whether you’re a dedicated collector or someone who discovered an old tray in a family attic, understanding the factors that influence value can help you make informed decisions.
For collectors, focusing on condition and authenticity should be paramount. A moderately rare tray in excellent condition will often outvalue a rarer piece in poor condition. Taking time to learn the subtle differences between original trays and reproductions will save you from costly collecting mistakes.
As with many collectibles, the Coca-Cola tray market experiences shifts in popularity and value. Currently, pre-1950s trays continue to appreciate steadily, while the more common 1970s pieces have stabilized at more accessible price points—making them excellent entry points for new collectors.
Whatever your interest level, these colorful pieces of advertising history continue to capture the imagination of collectors worldwide, preserving the artistic legacy of one of America’s most iconic brands.
